HÙNG QUYÊN
Overview
Hùng Quyên is a Vietnamese showroom specialising in tiles and sanitary-ware, operating for over a decade with a strong base of returning customers. As the business began shifting from small retail sales toward larger project-based work, the existing identity no longer reflected the scale, quality, or professionalism of its offerings. This project focused on evolving the brand identity and digital presence to support that transition, aligning visual language, messaging, and usability with the company’s next stage of growth.
Issue | Despite strong products and industry experience, Hùng Quyên lacked a coherent visual system. |
Solution | The goal was to position Hùng Quyên as a professional, trustworthy, and contemporary supplier while retaining the familiarity built over years of operation. |
Challenges
Problems
Hùng Quyên, for the lack of a better description, does not have a visual identity. For the majority of their operation, Hùng Quyên heavily relied on being a TOTO authorized reseller to establish their position. However, as business grow, a visual identity is necessary for their longevity and credibility.
Previously, Hùng Quyên's brand touch-points were majority through customer-to-customer references and through physical experience at the showroom. Their digital presence, such as social media and website, is under-utilized and often neglected. Overtime, the lack of a cohesive system led to a fragmented visual presence, making the brand increasingly unclear and inconsistent in how it presents itself.
Goals
Focus on establishing a clear and modern visual identity, improving brand consistency across touchpoints, and redesigning the website to support both credibility and usability.
