HÙNG QUYÊN
Nov 22, 2025
Overview
Hùng Quyên is a Vietnamese showroom specialising in tiles and sanitaryware, operating for over a decade with a strong base of returning customers. As the business began shifting from small retail sales toward larger project-based work, the existing brand no longer reflected the scale, quality, or professionalism of its offerings. This project focused on refreshing the brand identity and digital presence to support that transition, aligning visual language, messaging, and usability with the company’s next stage of growth.
The Problem
Despite strong products and industry experience, Hùng Quyên lacked a coherent visual system. Branding materials were inconsistent, and the website did not clearly support credibility or usability. The overall brand image leaned toward traditional retail, making it difficult to position the company as a trusted partner for contractors, designers, and project-based clients.
Brief | Hùng Quyên is a long-established showroom specialising in tiles and sanitaryware, with strong local recognition built primarily through word-of-mouth. However, the brand’s visual identity and digital presence had not evolved alongside its growing ambition to serve larger, more professional project-based clients. The main challenge was the lack of a cohesive brand system. Visual materials were inconsistent, the website did not reflect the quality of the products, and the overall brand perception leaned toward traditional retail rather than a reliable partner for contractors, architects, and developers. This rebranding focused on establishing a clear and modern visual identity, improving brand consistency across touchpoints, and redesigning the website to support both credibility and usability. The goal was to position Hùng Quyên as a professional, trustworthy, and contemporary supplier while retaining the familiarity built over years of operation. |
